14 terms that help measure website traffic
Read time: 4 minutes
Learning to measure website traffic is crucial to understanding how your customers are interacting with your business online. By analysing these stats, you can find areas to improve your website to maximise the potential of this channel for your website. Note that all these measurements take place within a set time specified by your digital marketing report.
The time a user is active on your site during their visit.
Average Session Duration
The average length of sessions on a website.
% New Sessions
The percentage of people that are entering your site for the first time as opposed to returning visitors.
Number of Sessions Per User
The average number of times an individual user has visited your website.
A count of how many times a page has been viewed on your website.
Unique Page Views
A count of how many times a page has been viewed on your website during a single session. If a user reloads a page 3 times in one session, it will count as 3 page views but only as 1 unique page view.
Average Time on Page
This is the average time spent on a single page by all users of your website.
The number of entries by visitors into the specific page in question on your website during a session.
The number of times visitors have left a site from the specific page in question on your website during a session.
How often visitors exit from a website after visiting the specific page in question on your site. This percentage is calculated as the number of exits divided by the number of page views for a particular page.
The average value for a page that a user visited before landing on the goal page or completed a purchase. This value is to help give you an idea of which page on your site has contributed more to your site’s revenue.
The percentage of visitors who enter the site and then leave rather than continuing to view other pages within the same site.
The average number of pages a person views in a given session.
What medium have they used to get to your website. i.e., clicked on the link from an email, saw the link on a social media post, found it because of a search request in a search engine.
We hope you learned a bit more on key terms that help measure website traffic.
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