4 terms that measure backlink quality

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Measuring backlink quality can seem like a daunting task. There are many ways the value a backlink adds to your website can be measured and this adds to the complexity of understanding backlinks. Here, we explain what backlinks are and introduce some terms that measure the quality of your backlink.


What are backlinks?

Backlinks are links to your website from an external site. They are important in improving the authority of your website and its content in the eyes of search engines. In some cases, backlinks can also act as a referral and direct more traffic to your website.


4 terms that measure backlink quality

Evaluating the quality of these links gives you an idea of whether you should reach out and ask the owner of the website with your link to remove it from their site. Or, if a positive backlink, it uncovers opportunities for you to reach out and work more closely with the owner of the other website in adding more links that direct to your website.

The following terms explain the different ways the backlink quality can be measured.

Citation Flow

A score between 0-100 that helps to measure the power the website, or link, carries. In particular, citation flow looks at how popular the link is with no regard to how trustworthy the link is.

Domain Authority

A search engine ranking score that predicts how likely a website is to rank on search engine result pages.

Page Authority

A score developed to predict how well a specific page will rank on search engine result pages.

Trust Flow

It measures a site’s trustworthiness by using quality as a key metric. This is measured by the number of clicks a specific page receives from a range of trusted sites.


We hope you learned a bit more about measuring backlink quality!

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