8 terms to measure the effectiveness of social media marketing for your business
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Measuring the effectiveness of social media marketing for your business can seem like a daunting task with the variety of terms there are to learn. Here, we explain what social media marketing is and introduce some terms that measure how effective your social media marketing campaigns are for your business.
What is social media marketing?
Social media is a great tool in helping you build up your brand. Social media marketing involves generating content for your social media pages and running ads on social media platforms. Social media is great for building your brand online, engaging your customers can create a loyal online community.
Learn more about the benefits (and some cons!) of using social media for your business.
Measuring the effectiveness of social media marketing
Measuring the efficacy of your social media activities looks at how visible your activities have been to your customers and the extent to which your customers have interacted with your posts and ads. The following terms explain the metrics that measure this performance.
The number of people who saw your content.
The number of times the like button on a post was clicked.
The total number of actions (Likes, Comments or Shares) that people took on your Facebook Page and its posts.
The total number of actions (like, comment and share) that people were involved in on your posts/ads.
Facebook Audience Growth
The percentage of how many new people have liked your business page and are now seeing your content.
Landing Page Views
The number of times users have landed on a page on your website after clicking a link in your ad.
The number of people who have come to your Facebook Page because of unpaid search results.
Estimated Ad Recall Lift
An estimate of the number of additional people who may remember seeing your ads, if asked, within two days.
We hope you learned a bit more about measuring the effectiveness of social media marketing for your business!
Have any questions? Contact us today and we will walk you through your digital marketing results so that you can empower your marketing!
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