what is mobile responsive website design?

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If you’re looking into building a new website, you’ll more than likely come across web developers talking about mobile responsive web design. But what is mobile responsive website design and why is it important? Let us break it down for you.

What is mobile responsive website design?

The term ‘mobile responsive’ means that a website looks and functions the same way it does on desktops and laptops. It is responsive because it alters the content and design to fit within the small screen of a smartphone. If a website jumbles and crops content so that it becomes illegible, it is not a mobile responsive website.

Web designers can design websites to look great and function properly on mobile without compromising the look of the site on a bigger screen. Nowadays, there are many tools and techniques web developers can use to easily manipulate designs to seamlessly adapt to different screen sizes.

With a mobile responsive website design, we can ensure that customers always see branding and content displayed properly. With the shift to mobile being the dominant way people view websites, we need to ensure our websites are suitable for small screens, which brings us to our next point of discussion…

Why is mobile responsive design important?

There are more users searching on mobile

It is no secret that people are doing most of their Google searching on their smart phones. As a result, it is important to ensure that your website is up to scratch on all devices. Checkout processes are particularly important important as it is directly related to the conversion rate of your website. When checking your website mobile responsive, ensure that the checkout process is simple and easy to follow to ensure minimise the number of customers that drop out in the process.

Mobile-first indexing

Google is currently in the process of changing the way it ranks search results. They are moving to a system which ranks websites by the performance of their mobile site. Regardless whether your customers are searching for your business on their computer or their mobile phone, your website will be ranked based on the way it looks and functions on mobile. Having a mobile responsive website will ensure Google likes your business.

At Redsteps Web, we ensure all the websites we design are mobile responsive. If you’re looking for a web designer, check out our website building services.

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