3 key terms to measure SEO performance

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Measuring SEO performance is crucial to take charge of your efforts in optimising your website for search engines. Since SEO (Search Engine Optimisation) is an ongoing investment, it can sometimes be difficult to see how effective regular SEO-focused activities are for your business. As a result, regularly evaluating your SEO efforts helps uncover which parts of your investment in SEO are supporting your business so that you can invest more in that area and achieve your overall business goals. Learn more about SEO and how it helps your business grow!

Measuring SEO performance

One of the biggest areas in measuring the effectiveness of your SEO look at how well your website ranks on Google or other search engines for the relevant keywords. As each search engine has a unique algorithm to calculate the final position of the search results, your website can often have different positions across different search engines.

The following terms are key in measuring the successes of your ongoing investment in SEO.

Average Position or Google Ranking

Refers to a website’s position on the search engine results page.

Google Change

The change in the average position or ranking from the previous period on Google.


A Search Engine Results Page (SERP) is the page a user sees after entering their search query into Google or a different search engine. Search engines generate several pages for each search query and the more relevant a webpage is to the search query, the higher it will rank. The most relevant web pages will appear on the 1st page of the search engine results and it is important that your website appears here for relevant keywords!


We hope you learned a bit more about measuring SEO performance!

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