how seo helps your business grow
Read time: 7 minutes
SEO (search engine optimisation) is the ongoing effort to optimise your website for search engines (eg. Google). SEO is a fundamental component of digital marketing, but if you don’t understand how it all works, it’s not always clear how SEO helps your business. In this post, we explain broadly how SEO works, and how ongoing efforts to optimise your website with SEO techniques can help your business grow.
What is SEO?
The goal of search engine optimisation is to get your website showing up in Google search results. SEO encompasses a range of techniques that are used to ensure your website is reaching your customers when they search in Google or other search engines. We need to optimise our websites for Google so that our customers find us before they find our competitors.
Ongoing SEO efforts help your business by increasing your potential in being found in search results. It is important that your SEO efforts are ongoing, as Google is constantly changing and updating their preferences.
Let’s compare website listings on Google to brick and mortar shops. Unlike the position of physical stores, the position of your website on Google’s search result pages can change at any time. Google determines your website’s position based on how relevant your website is to customers’ search queries.
Getting your website to rank on the first page of Google is like having your brick and mortar store on the main street of town. Customers spend the most time on the main street, and drive down the main street before going elsewhere, so it’s better to have your store on the main street than down a back alley. Similarly, most users on Google only visit websites on the 1st page of search results.
Getting your website to rank 1st on Google for the correct keywords is like having your store right next to the car park on the main street. As it is the first store that customers see on arrival, they are more likely to visit this store than any other. Similarly, ranking 1st on Google means that customers are more likely to visit your website rather than the websites that appear below your listing.
Unlike a physical store, your position on Google changes all the time. This is where optimising your website comes into play. Using SEO techniques, you can optimise your website and improve your Google ranking.
How SEO helps your business grow
So, now we understand that SEO is all about getting your website to show up on Google. But how does it actually help your business? Here’s how SEO helps your business grow:
Increased website traffic
SEO helps your business grow by getting more customers to your website. Increased website traffic means more people are discovering your brand and finding out about your products and services. The more people there are visiting your website, the more sales!
Gain competitive advantage
With a strong SEO strategy you will be able to rank above your competitors. Without SEO, your website might get lost in the search results, which will result in customers choosing a competitor.
Improve the performance of your Google Ads
Optimising your website for Google can help boost the performance of your Google Ads. When Google determines which advertisement to show, it will look to the health and relevance of the website itself, as well as the relevance of the Google ad. Optimising your website can result in your Google Ads being shown more and decreasing your cost per click.
How do I invest in SEO?
There are many facets to search engine optimisation. Here are a couple of tactics to help you get started!
Be consistent across the internet
Ensure sure any information about your business across the internet is consistent. Check that the information on your website matches the information on Yellow Pages, Facebook, Trip Advisor etc. This will help search engines recognise your website as a trustworthy source of information. In turn, Google will be more likely to show your website in search results.
Make your website secure
Google favours websites that are safe for its users. A safe website is indicated by a https:// website address as opposed to a http:// website address. You can install an SSL certificate to protect your website from hackers and show search engines that you are a safe site. There are also different levels of security for websites and it is best practice to choose one that suits your website’s needs. Don’t have an SSL installed on your website? We offer various website hosting packages that will ensure your site is safe and secure.
Update your content regularly
Posting new content to your website on a regular basis helps your site stay relevant. New content could be a new blog post, new FAQs added to your site, or updated information about your business.
Use an SEO plugin to help
Implementing SEO techniques across all your pages can be difficult without any guide on the process. Using an SEO plugin can greatly help with the process by providing you with a checklist so you can ensure you are doing everything you need to optimise your website. If you have a WordPress site, we recommend using Yoast SEO.
We hope this blog helped you understand how SEO helps your business grow. Looking for professional help with SEO? Redsteps Web offer SEO services to businesses throughout Australia. Contact us today to find out more!
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