7 terms that help measure the effectiveness of email marketing campaigns

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Measuring the effectiveness of email marketing campaigns is crucial to understanding the return on investment this marketing tactic brings to your business. Here, we explain what email marketing campaigns are and introduce some terms that measure the successes of your email marketing campaigns.

What are email marketing campaigns?

An email marketing campaign is a marketing tactic that uses emails to connect with your target customers. Email marketing campaigns can be targeted at potential or existing customers. They are designed to bring these customers back to your website or keep you on top of their minds. Email marketing campaigns can be automated for customers at different points of their customer journey so that they feel engaged and are more likely to interact with your brand positively.

Measuring the effectiveness of email marketing campaigns

Understanding how well your email marketing campaigns perform is crucial to tweaking them for the next campaign to keep your strategy strong and dynamic. The following terms look at how well your email marketing campaigns perform.

Recipients

Are the people who have opted to receive emails from your business.

Open Rate

The percentage of subscribers who open a specific email out of the total number of subscribers who are sent the email.

Unique Opens

The number of individual email recipients who have opened your email.

Click-Through Rate

The percentage of recipients who have clicked on a link on the email newsletter.

Unsubscribed

The number of people who have removed their email addresses from your mailing list so they will no longer receive any further emails from your business.

Bounce Rate

The percentage of emails that couldn’t be delivered to our recipients.

Spam complaints

Are reports made by email recipients against emails from your business that they don’t want in their inbox.

We hope you learned a bit more about measuring the effectiveness of email marketing campaigns!

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